Drive Your Book Sales with These 10 Essential Book Promotion Ideas
You have just finished writing an awesome story and you are excited for other people to read it too. But making other people read your book or content is not easy. Even if you make an effort, it is only going to reach your friends or family. It will not reach a broader audience, and even if it does, it will take a long long time. So what do you do in this situation? The only solution is effective marketing and promotion.
Here are 10 essential tips and book promotion ideas that will help you reach a wider audience and meet new readers:
1) Use your YouTube channel
YouTube has become one of the most popular and known social media platforms in this digital era. The application is home to all kinds of videos, starting from music, and podcasts to people reading Shakespeare's sonnets. It would be only right to leverage the potentiality of this streaming platform. You can host a book reading on the platform that will extend your reach. Pick out a chapter that has made a special impression on you particularly and read that out to the audience as they are the ones reading it. The audience will know how the characters are and they will get a little preview.
2) Outside reading
If you are not particularly fond of it, you can opt for the substitute, outdoor reading. To maximize the impact of the effort you can do both! You can take some basic business cards and put important information like your name, website, and the social channels from where the audience will be able to buy your book. Or you can keep a stack ready on the side to sell.
3) Attracting Graphics
Visuals are important if you want to attract people and want them to buy from you. Use attention-grabbing graphics in your book, it can be either on the cover of your book or on the pages. They are popularly known as the teasers and usually go with an impactful quote that will surely create a buzz.
4) Build networks with other authors
Ever heard of community marketing? Well, it is highly effective in selling practically anything. Build a network of authors or you can simply join one on social media. By building a good rapport with other authors you can ask them to promote your book and you can do the same for them. With the help of this network, you will be able to get a lot more audience knowing about your book and writing.
5) Creative advertisements
If you are still confused about how to promote a book on social media, then try creative ads on social media sites like Facebook and Instagram. If you are a social media user, you probably have seen the ads of various games where you have the choices on how they will behave in a situation. It can also be valuable as an idea for your creative ad which will be based on your book and its characters.
6) Merchandise designs based on the book
Designing some cool merchandise is also another way to reach a wider audience. You can add a quote from your book or a character and the more people will wear it, the more successful your promotional campaign will be.
7) Movie trailer
Making a movie trailer based on your book will be extremely helpful in making the readers imagine the characters and their situations and their interest will grow.
8) Book website
The first rule of social media marketing or online marketing is to build a website that showcases the creators and their products. In this case, you can make a personal website and attach the book and its details to it.
9) Arrange giveaways
Who doesn't love free things? It is also one of the most effective ways to attract viewers and audiences. You can arrange a little giveaway of your merchandise, or a signed book copy to create hype and social media buzz.
10) Paid promotion
This is probably the best way to promote your next book. Contact a team of professionals who have been in the industry for quite a while and have experience. Tons of websites do paid promotion and you can get instantly increased reach by using it. One of these is Bookscrit which offers excellent book promotion ideas for authors at an affordable range.
