Looking for How to Promote A Book on Social Media? Here Are Your Top 6 Tips

You might find it easier to write a novel than just write a creative social media post. You just end up posting about where you went for dinner and what you had. Social media can be so much more than just posting about what is happening in your life or your most recent reunion. Especially if you feel like no one is interested if what you have to say no one is listening to, you might wonder how to promote a book on social media that you just spent months on!   

Before getting into that answer let’s answer the question you have been thinking of:

What is the need for authors to even be on social media?

Let's say you have started a business making jewelry and you have built that from scratch. After finishing off now it's time to go for sales and you open a store in your city. Unless you have great connections it is impossible to sell out. What do you think is the possible reason behind that? Is it because your designs or products are not good enough? No, it is because you don't have the right audience. Social media is the easiest way to reach that audience and marketing on social media will not only give you visibility, it will also bring up your sales numbers. 

Now you have finished writing an illustrious book! If you are thinking of promoting it on social media, follow these 6 tips and tricks that will help you in this journey. 

1) Get the right audience 

Every author has a target they want to achieve when they have a book coming, but it is just plain ignorant to say ‘my audience is everyone’. So the first step is to figure out what your target audience is. In this case, you can hire a book promotion company and they will find your target audience on your behalf so that you can aim your social media content directly. Once you find the right audience, you must carry your real-life personality on through your social media posts. Analyze your followers and try to connect them in a way they will understand.

2) Create a social calendar and be consistent 

Right after you find your target audience, the next step is to create a social calendar and be consistent. If you post something and then go MIA for a few weeks, it will not help you increase your engagement with the audience. Make a calendar and mark ideas for your posts and stick to it. 

3) Make recommendations

If you want to market your book in the right way, your readers and followers should see you in a position of authority in your genre. For that, you need to first think of yourself in that position. Making recommendations over social media will give you the chance to appear as a person with great knowledge and that is the sweet spot you are looking for in marketing. 

4) Differentiate content for different platforms 

There are a lot of social media platforms but each platform has its different audience. If you want to connect to them, learn how to make your content or posts different for each platform. 

5) Be social!

When you write something you enter your world of imagination so it becomes difficult to get out of that zone and be social again. But to market, your content with a target of selling out requires you to be social and friendly over social media platforms. Take out at least 10 minutes off of your schedule and use that time to comment and like other people's posts. Like comments of your followers, reply to them, and share their content to increase engagement in your audience. 

6) Use analytics

There is Facebook and Twitter analytics which you can use to get to know your fans and followers a little bit more. 

These all can seem a little intimidating at first, but if you're determined to learn, social media can be a blessing for marketing.