Secret Tips and Tricks for Your Online Book Promotion Services
If you are a writer who already has a publishing house, marketing is not something you need to bother yourself with. But if you are a self-publishing author, you need to pay equal attention to marketing along with perfecting your writing. The dream of your book being read by as many target audiences as possible is only achievable if you put in the right effort. This has become especially necessary because in this digital world, reaching readers from any corner of the world has become easier, hence, increasing the competition. Only the right strategies will help self-published authors get the right attention from the right crowd. Let's see some of the secret tips that will help you make the promotion even more effective.
What are the powerful book promotion ideas?
If your goal is to reach as many target readers as possible and increase your sales, then these tips and tricks will help you to achieve the status.
● Author blog and website
To ace in the digital space, the first rule is to have a digital presence. You can solidify your digital presence as an author by having an author website and a writer's blog. This can help your potential readers find your book, even before you finish writing it. Continue updating the author's website with articles and blog posts that will come up in your audience's search results organically. For example, if you are writing a book about mental well-being, write a blog regarding the topic, or post an article consisting of recent scientific research. This will improve your book's visibility among potential readers. At the same time, as you come close to the date of launch, you can create a buzz for the book by doing giveaways, and contests using online book promotion services. This can be easily possible through an author's website.
● Social media presence
Social media platforms are one of the best ways to reach every corner of the world. So, focus on increasing your social media presence. For example, you can start by posting your article or blog posts on popular websites, instantly getting more reach. This will also help you get increased traffic to your own website, plus it will be organic. You can also approach websites that are popular among your target audiences for interviews, or guest posts. At the same time, create an author page on Facebook, Instagram, TikTok, YouTube, and other social media platforms. Here, you will get the chance to observe what kinds of posts from other writers get the most engagement, likes, shares, and comments. This insight can be then used to increase your social media presence and following.
● Get genuine reviews
There is nothing that readers trust more than genuine reviews. Think of it in real life. You are more likely to read a new book when someone you know has recommended it. The same rule applies to online audiences as well, so get as many genuine reviews as possible. One of the easiest ways to get reviews for your new launch is by asking the reviews of any of your previous releases. Being polite about requesting a review and giving them a free copy might be the key to getting reviews. But, if you are a first-time publisher, you can visit sites like Amazon to look up reviewers on the top and shortlist the ones who have reviewed books from your genre. Goodreads is another really good website for both writers and readers. You can specifically use this website's network through featured giveaways and ask the winners for reviews.
● Distribution channels
Another trick to make sure you are taking all the right measures to promote your newly released or upcoming book is maximizing the distribution channels. In the case of e-books, Amazon is the biggest retailer of both printed books and digital. Amazon is also the owner of two self-publishing service companies, CreateSpace for print books, and Kindle Direct Publishing (KDP) for eBooks. Include Apple's iBooks, Amazon's KDP, Kobo, and Barnes & Noble's Nook in your distribution network. You will see that you have already covered the channels that get writers 97% of eBook sales.
Other than these, you can also host physical events in the park, read in the book club, sell merchandise, and run local advertisements to further your book marketing.
