Learn How to Market a Book Online in Easy Steps

Modern-day authors know the fact that only writing a book is not enough to become to best-seller in the market as it requires a fair share of promotion as well. Without marketing your book out in public, it is nearly impossible to generate enough revenue that helps to gain some profit. The authors who are publishing books just for the sake of writing might not need to follow the practices. But the emerging authors who are trying to create a successful career head should follow proven practices.Check out the tips given below that can help you market a book online effectively. 1. Book Blog for Promotion

1. Book Blog for Promotion

The importance of blogs in the avenues of marketing and promotion is quite high and it works in the case of books as well. A blog is easier to find and read which puts an instant effect on readers. This dynamic tool of content is also used to improve SEO which offers enhanced visibility and online presence. Here’s what to do,

•  Fresh content is the key that attracting more readers and you should post new blogs once every week to keep it fresh and grab the attention of the online readers while retaining them.

•  Utilize SEO practices such as incorporating keywords that help boost traffic and engagement

•  Make sure to update your blog posts which are considered to be gold mines of content. Updating posts with new keywords can improve your overall ranking in the market

•  Encourage comments and communicate with the responses

•  Make sure to write evergreen content that stays relevant and information to date 

2. Utilize the Social Media Platforms

Most online users these days are active on social media platforms like Facebook, Twitter, Instagram, and many others. Utilizing these platforms can help to reach a wider audience including relevant readers who would actually love to purchase your book and give it a read. There are simple ways to make promotion through social media platforms without investing hours each day. 

•  Firstly, you need to keep your personal account and professional accounts separate. When you are using to platform for your business, it is better if you do not use it for personal means

•  Make sure to create a Facebook page as it is a great tool for traction. Use this page to add more book-related content which eventually brings more likes and comments. Thus, you can enjoy organic traffic, exposure, and engagement

•  X, (formerly known as Twitter) is a must as you can use the hashtags to gain more reach. It is also one of the trendiest platforms for both celebrities and the fans

•  Generate traffic from multiple platforms like Pinterest, LinkedIn, FlipBoard, etc where can get engagement with minimum time spent on the platform

3. Go Big or Go Home

As you already know, the modern book market is way more competitive than before with so many marketplaces and new authors emerging in the market every year. A larger amount of books are getting published every year and in order to stand out in the crowd, you might need professional help as well. 

•  You can personally pitch to publishers, literary fests, and other book events to make some room yourself through which you can generate some buzz

•  Contact the local newspaper, radio stations, or even podcasts to get featured and talk about your book which helps to reach more audiences

•  You can always hire a book promotion agency from the market that can promote your book within the shortest possible duration and with great results. However, you might need to make some monetary investment in this case as the promotional packages are paid

•  You might get various options for a free book promotion service but it can never provide you the value for money and can lead to a fraudulent

Bottom Line 

Emerging authors are in dire need of exposure and only writing a book is not enough to get that. Make sure to follow promotional approaches and hire a professional agency for the task that can provide you with better results within time along with complete guidance. The market is full of promotional agencies. Make sure to opt for an agency that can meet your unique needs within budget.