How to Make an Author Mailing List via Giveaways?

Launching the first book is hectic for every author. At first, they are not well aware of how to do promotion or reach out to the target group of audience. A mailing list is an important part when it comes to doing promotion of the book. With the help of the mailing list, an author would be able to know whom to approach. But the complicated thing this creating a mailing list is not very easy. This list can be done by creating a form to sign up for the readers. An author would be able to create the list as the readers sign up for the form. This can be also done by taking the help of giveaways. Let’s get deeper into how to create a mailing list via giveaways- 

• Creating an author mailing list: 

The first thing one needs to do to create the mailing list is set up an automated e-mail sequence and create a signup form. By doing so, people would be able to signup the form and know about the upcoming book. This form can be shared on various platforms like social media sites and the author’s website. It is not expensive or takes much effort. This can be easily done by any author. This is a brilliant way to create a mailing list and reach out to the target group of readers. 

•  Arrange for the giveaway: 

Giveaways can be a great way to attract readers in a brief time span. If an author announces for giveaway then they would be able to garner many readers from a wide spectrum. It is seen that authors usually keep 5 to 10 signed copies for giveaways and achieve success. Along with that, a giveaway can be also very helpful in increasing traffic on the website. Other than books, an author can also offer various things regarding reading to create a buzz among everyone. 

•  Promote the giveaway: 

Arranging giveaways is not sufficient but there is a requirement for promotion too. For this purpose, there are many avenues right now. Currently, there are thousands of book bloggers, BookTubers, and Bookstagrammers. So, being an author, one can approach all of them to talk about the book. Authors can also associate with bloggers and BookTubers to promote the giveaway. With their assistance, the giveaway can be even more successful without putting much effort. In the current scenario, Bookstagrammers and BookTubers are great sources to reach out to the crowd and introduce an upcoming book. 

•  A service provider for giveaway: 

Doing all the chores of a giveaway can be a lot of work. Thus, hiring a service provider would be a brilliant choice. With the help of a service provider, all the jobs can be taken care of. Along with that, a service provider is also well aware of what to do and how to complete a certain task. They can also help to reach out to various social media platforms at the same time and gather the maximum number of people. Along with that, they can also provide the service according to the respective genre. Hence, arranging a giveaway with the help of a service provider can be immensely helpful to expand the reach. 

•  Make a fanbase: 

Creating giveaways and giveaway subscribers, one can create a loyal fanbase. To expand the reach, it is very important to have a fanbase. This group of people plays a major role in promotion. Fans tend to follow their preferred authors and promote them on different social media platforms. So, it is very important to gather giveaway subscribers for the betterment of the future. 

•  Interact with the fanbase: 

Making a fanbase can be a cakewalk but maintaining them can be really hard. For that reason, it is advised to all the authors to interact with their fans. It is seen that the number of fans will decrease when the author doesn’t interact with them much. By doing so people will definitely unfollow, which will be not a good sign for the author. That is why, it is very much important to be connected with them and interact with them on a daily basis. Otherwise, less interaction can cause huge damage to an author’s career. 

These are a few things that need to be done while making a mailing list with the help of giveaways. By following these tips, one can become successful in accumulating people from all around the world.