How Creating a Facebook Author Page Can Make a Difference?
It is not required to say that Facebook is currently the most influential social media platform around the globe where millions of online users like to spend most of their digital time. So, if you are an author and trying to gain more readers for your books, Facebook is perhaps the most potential platform in this case.
If you simply create an author page on Facebook and try to engage more online readers through your page; there is a high chance of enhancing your readers’ base. If you are still not sure about why should you create an author page, here are beneficial aspects that can help you understand its importance.
Why should you create a Facebook Author Page?
While there are several benefits of leveraging Facebook to increase your reader and customer bases, here are the top 5 most compelling ones.
1. Get all fans in one place
This is the first step in creating a huge fan base on social media. Facebook is an easy, user-friendly, and convenient social media platform where inviting new people is very easy whether it is friends or family. It works like a chain reaction as your invitation draws them to your page and their invitations can bring even more. A Facebook author page can work like your personal webpage if you do not own an official website yet. You can simply share news and the latest updates with the fans.
2. Best place for announcements
Facebook is also a great place for making announcements as it helps to create a lot of social buzz. If you want to achieve the same with other marketing approaches, it will cost you a lot of money. But in the case of Facebook, every activity is taking place on this free platform which helps to reduce the cost of sharing news some new information. The best part is that you do not need help from the experts for making posting something on your page. It can be done pretty casually without spending any additional money.
3. Find new readers through Facebook ads
Setting an ad campaign on Facebook can be very fruitful as well since it offers maximum reach in the market. With an author page, you can have a broad range of options for advertisements that help to reach a maximum number of target audiences based on the demographics.
4. Communicate directly with the readers
Facebook is a potential hub for billions of people around the globe. Creating an author page will not only offer you more readers but also allow you to create a greater bond with them. When you can communicate with them more directly, the readers and visitors are likely to turn your loyal fans who help to take your career as an author to a whole new definition of success. You can use the posts, polls, and comments along with an option of private messages.
5. Convenient place to link all content
Your Facebook author page can be a potential platform to link all your goodies. If you have published blog posts, articles, or any other type of content; simply link them to your page that helps to gain more media coverage and helps in book promotion as well. Such links across the platforms can also help to gain more web traffic and online engagement.
How to Create a Facebook Author Page
You should have a personal account on Facebook to proceed with the page. So, if you do not have one already; it is time to create one.
1. On the top right corner of your Facebook account, you will find a menu button. Click on it.
2. Under the Create column, you will find an option named Page (with a flag symbol)
3. Click on it and you will prompted to add a page name, description, category, and many other options on the left side of the screen
4. Click on Create Page after filling in all the information
5. Make sure to add a profile image to the page which should be typically you as it helps readers to understand that you are the same person they are looking for.
6. Upload a cover photo (related to your books or the genre)
7. Hit the Save button and your Facebook Author Page is ready.
Bottom Line
The influence of social media in marketing is paramount and Facebook is one of the leading platforms among them. Create a page not just to embrace your books but yourself, your thoughts, and your visions as a person. This will help you create a long-lasting impact in the market as well as in readers’ minds.
