7 Organic Book Marketing Strategies for Authors
Writing and publishing a book is definitely a major task but after doing that you would need readers to read your book. Piquing interest among people regarding your book is crucial to get your book out in the market and it requires a sales book marketing strategy for the purpose. If you are not sure how to convince people to read your book, here are some organic book marketing strategies that will help you in the process.
1. The best time to start is ‘Now’
The best time to start your book marketing strategy is now because it starts as soon as you start writing your book. If you start thinking of book marketing after you have published your book, the results will not be as great as you think they would be. The marketing idea should be embarked on earlier so that you can get ample time to create a buzz in the market. It helps to create anticipation and also creates a major buzz on the day when the book is published. You can use social media and newsletters to let everyone know about your upcoming book; however, make sure to keep the suspense cooking.
2. dentify your ideal reader base
Many authors tend to say that their books are for everyone. But that is not ideally true as everyone can like your book but not everyone will be interested in buying it. Every product has a particular demographic of people who enjoy using it and it goes the same way for books. You need to analyze the market and identify your ideal reader base that is relevant to your genre and topics. You can narrow down your research based on the characters, theme as well and writing style. That is how you can find target audiences for your book.
3. Be an author but also be business-minded
If you just want to write and publish that is fine. But if you want many people to read it so that you can make money out of it; then you need to be more than just an author. It is especially important for indie self-published authors as they need to take care of a lot of avenues. The author needs to be a writer, marketer, accountant, project manager, as well as the distributor to keep things right. Without developing a business mind, it is practically impossible to sell books in a highly competitive market.
4. Craft Brand Identity
When you are business-minded, you will understand the need to establish your brand identity that helps you stand out. It will offer your books a more recognizable and memorable presence in the market while adding more value to the products. In this case, the brand identity is supposed to represent you and your literary collections. There should be an underlying message offered by your brand that resonates through the books you write.
5. Keywords and categories
Choose the right keywords and categories for your book that help the readers find your book more easily. Based on your genre or the sub-genre you write in; you can find relevant keywords that allow you to gain more online visibility on the web. It is also important for every marketing strategy you utilize, whether it is content, social media, or video.
6. Develop a social media strategy
As you already know, most online users these days are active on the social media platforms. As a result, utilizing these platforms is a great idea to reach target audiences. You will be also able to gain more readers who turn into fans and want to stick to your profile to have a taste of your future literary works. As a result, you do not just gain readers but loyal fans who would share the story further with their friends, family, and loved ones.
7. Build a stronger bond with readers
It is highly important to connect with your readers authentically since they are the ones who can help you become the best seller in the market. Try to respond to their emails and connect to them on social media. Be responsive to their social media comments. Engage them with CTA, quizzes, and giveaways. This is how you can create your own community that will always support you.
Bottom Line
Following the aforementioned organic book marketing techniques can definitely offer you the upper hand but if you want to gain effective results within a short duration without investing yourself in the marketing approaches; then hiring a professional agency is the best idea to proceed with. It offers you ample time to concentrate on your creative efforts as an author while the agency takes care of the marketing aspects.
