7 Effective Ways to Market Children’s Books Effectively
The modern digital world seeks more from authors than just writing books. In order to create a buzz in the market, every author must know how to market their books so that they can reach targeted readers. While you can implement all kinds of promotional ideas, you need to be extra careful in the case of children's books since you cannot always directly approach to children sell your book. But you can definitely create more awareness to let people know how your book is important for kids. It is not just the kids but you also have to pique the interest among adults who would consider buying it for their children.
If you are an author and willing to market children’s books, here are 8 effective tips to follow.
1. Build Your Brand
The first step of marketing your book starts with creating a brand perception for your book. When it comes to authors, your name is enough to be the brand. There should be a well-written author profile that allows readers to know more about your and your literary works. The first step of gaining trust is what helps to create a long-lasting relationship with the readers. There should be a well-defined author bio in the following places to create more awareness,
• Amazon page of the book
• Inside or on the back cover of the physical copy
• An online author profile on social media and website
2. Utilize Social Media
Instagram, Facebook, Reddit, Twitter, and many other social media platforms are currently the potential hub for all kinds of online users including modern parents. Utilizing these platforms to promote your book can help reach out to the adults who might consider your book a good pick for their children. Make sure to promote your book with relevant pictures and hashtags that quickly grab their attention. Make sure to claim your books on Goodreads which is one of the biggest social networks for book sharing.
3. Put Your Books to Libraries
Where would be the books if not libraries? It offers a golden opportunity for the authors to directly approach the customers. A lot of people do not always buy books but rather borrow them from the local libraries. You can try to place your book in the local libraries through which you can penetrate a more potential reader base in your locale which is also accessible for kids. You must convince the librarian with good reviews on your book to put them on the shelves of the libraries.
4. Make Sure to Visit Schools
Children are mostly found in schools and playgrounds and since nobody likes to talk about a book at the playground, you must visit schools to market your book among children. Many schools like to arrange author meets to inspire children which is your moment to shine as an author. However, you must be well-organized to utilize this opportunity as you might need to pitch and talk to authorities about your book, the age range of readers it is written for, and also provide your introduction. Focus on the book's value for children without mentioning its monetary aspect.
5. Leverage Children’s Books Festival
Book festivals and fairs are the best places to find bookworms. When it comes to Children’s Books Festivals, you can approach both the children and their parents to market your book which is particularly written for them. Events like these allow direct interaction with book lovers and so, you should take complete advantage of it.
6. Fix Your Amazon Page
Amazon is the largest book retailer in the market right now and if you are selling your book online, you have to fix your Amazon page to make it perfect. Your Amazon page is basically the storefront where you sell your book. Optimizing this page helps you reach more potential buyers for your book.
7. Use Guest Blogs
Guest blogging refers to writing or publishing some content on someone else’s blog site, website, or even magazine. It is an effective strategy to gain attention from the target audiences while improving your digital footprint in the market. Therefore, when a curious reader looks for your other content, they can easily find you through these blogs.
Bottom Line
Book marketing is a lengthy process that requires time, patience, and consistency to generate good results when you do it with a manual approach. Hiring a professional agency for book marketing can help you save much time as they are well-versed and can offer greater results within the shortest possible duration.
